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Overview of Responsibilities

As the lead designer and developer, my responsibilities included:

• Designing a clean, professional, and modern interface that aligns with the brand’s technological and agricultural focus.
• Developing a user-friendly website that effectively communicates Magoya’s solutions and services.
• Ensuring a responsive and optimized design for seamless navigation across all devices.
• Implementing SEO strategies to increase search visibility within the agricultural technology sector.
• Optimizing website performance to handle high-traffic visits without compromising speed.

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Problem to Solve

Despite its advanced technology and industry expertise, Magoya needed a digital presence that clearly articulated its solutions to farmers and agricultural advisors. The challenge was to create a site that simplified complex information while maintaining a professional and high-tech aesthetic.

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Project Highlights

• Industry-focused design: The website was structured to highlight key agricultural challenges and Magoya’s solutions.
• Simplified user journey: Navigation was optimized for different target audiences, ensuring easy access to relevant content.
• Mobile-responsive experience: The site was designed to be fully functional across desktops, tablets, and mobile devices.
• SEO-driven content strategy: Optimized copy and metadata were implemented to enhance discoverability.

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Impact

• Stronger online presence in the agritech space: The redesigned website positioned Magoya as a thought leader in digital agriculture.
• Improved user engagement: Visitors spent more time on the site, exploring solutions and case studies.
• Increased lead generation: The clearer information architecture led to higher conversion rates from potential clients.