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Overview of Responsibilities

As the lead designer and developer, my key responsibilities included:

• Designing a visually appealing and emotionally engaging website that reflects the brand’s philosophy.
• Developing a user-friendly interface that simplifies product browsing and purchasing.
• Ensuring full mobile responsiveness for seamless navigation across devices.
• Implementing SEO strategies to boost search engine rankings and attract organic traffic.
• Optimizing website performance for speed and efficiency.

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Problem to Solve

Identidad Génesis needed an online platform that could effectively convey its values and product offerings while ensuring an optimal shopping experience for customers. The challenge was to create a design that was both aesthetically captivating and functionally intuitive, allowing users to explore products with ease.

Project Highlights

• Brand-centric design: The visual identity of the website was carefully crafted to align with Identidad Génesis’ mission and values.
• Mobile-first approach: Ensured accessibility and usability across all screen sizes.
• SEO-driven content strategy: Optimized product descriptions and metadata to improve search rankings.

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Impact

• Stronger online brand identity: The new website successfully translated the brand’s philosophy into a digital experience.
• Improved customer engagement: Users were more inclined to explore products and interact with the brand’s content.
• Enhanced visibility in search engines: SEO strategies resulted in a boost in organic traffic and online discoverability.