‍

‍

Overview of Responsibilities

As the lead designer and developer, my key responsibilities included:

• Designing a visually striking website that aligns with the brand’s strong and athletic identity.
• Developing a seamless e-commerce experience to enhance product discoverability and purchase flow.
• Ensuring mobile optimization for accessibility across all devices.
• Implementing SEO strategies to improve search rankings and increase organic traffic.
• Optimizing performance for fast load times and smooth navigation.

‍

‍

Problem to Solve

Dogo Strength needed a digital storefront that matched its brand ethos—powerful, bold, and high-performance. The challenge was to create an engaging platform that not only displayed products effectively but also inspired confidence and trust in potential buyers.

‍

Project Highlights

• Bold and high-impact design: The visual style reflects the brand’s strength-driven identity with powerful imagery and typography.
• Streamlined e-commerce flow: The navigation was optimized for quick and intuitive product browsing and checkout.
• Mobile-first design approach: Ensuring flawless performance across all screen sizes.
• SEO optimization: Strategic keyword integration and technical SEO enhancements for higher search visibility.

‍

‍

Impact

• Increased brand engagement: The website effectively reinforced the brand’s presence and attracted a larger audience.
• Higher product conversions: The optimized purchase flow resulted in an increase in sales.
• Stronger online positioning: The improved SEO helped Dogo Strength rank higher for key fitness-related searches.

‍